Video’s payday part 2: The role of social media in today’s $135BN video marketing industry

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Report findings at a glance

The Connection between social media and video

Companies turn to social video in order to scale authenticity with earned and owned media.

Where and how is the $135BN being spent?

In the new Attention Economy, marketers move from ROI to ROA (Return on Attention).

Challenges And Measuring Success

All norms of traditional marketing tactics are replaced as measuring ROA proves elusive.

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