No matter the type of business you run, online or offline, big or small, having a presence on certain social media platforms can help increase your engagement and lead to new prospects and customers.
An image is worth a thousand words. In order for you to effectively grow your brand awareness on social media there is nothing better than video content. Business videos are as powerful as a personal meeting and raise your turnaround up to 300%.
Every social media platform has its own unique ecosystem and posting rules. Different types of conversations happen on different platforms. For example, on Twitter you have more news feeds and updates and on Facebook you have more of a community dialogue with recommendations and feedback.
Magisto outlines which platforms are important to grow your brand’s voice and the best days to post your videos. This will help your content get the most impressions.
Lucky for you, Magisto videos are an easy plugin on all of the major social media platforms. Magisto for Business helps you include insightful narration, captions and business logo to all your videos.
Best Time to Post on Facebook:
There are multiple theories. According to Hubspot Thurdays and Fridays from 1 PM to 3 PM are the best time to post on Facebook. Engagement rates are 18% higher on Thursday and Friday.
Posting between the hours of 1 PM and 4 PM usually results in the highest average click-through rates during the weekdays. Facebook’s popularity doesn’t drop off during the weekend and according to a recent study from TrackMaven, “which analyzed 5,800 pages and 1.5 million posts, there’s a clear pattern: it’s most crowded during the weekdays, but people pay more attention during the weekend with increased engagements (comments and shares) on Sundays with Thursday following close behind.”
You should also pay attention to the different time zones. About half of the US population lives in the Eastern Time Zone, and combined with the Central Time Zone, that accounts for over 75% of the total US population. The Eastern Time Zone is 3 hours ahead of the Pacific Standard Time which still allows you to launch your campaigns in places like California within the 1 PM to 4 PM time gap. If your target audience is in a different continent than the US you should adjust the beginning of your campaigns.
Best Time to Post on Twitter:
For direct to consumer conversations, Saturdays and Sundays are your most popular days communicating with your users. While your customers are still on Twitter during the workday they are less likely to click through and complete a sale than they are during the weekend. We recommend tweeting between 12 PM and 6 PM and pinning your most important video content to the top of your Twitter feed is always a good idea for new customers who are visiting your Twitter page for the first time.
According to Small Business “the highest average click-through rates (CTR) occurs between Mondays and Thursdays, 1PM and 3 PM, with no specific peak times. This would be the ideal time to post if your goal is to get people to click-through to your website or landing page.”
Tweets with images and videos are most effective. Be sure to use good interesting videos in your marketing strategy. That will get you half the way there.
Best Time to Post on Pinterest & Tumblr:
We combined these two platforms because consumers activities on these two pages are the same. We recommend posting after work hours, particularly after 8 PM and before 11 PM. Saturday and Sundays are the most popular days of the week with users spending a longer time on these outlets and are more likely to re-post your content during these days.
Best Time to Post on Linkedin:
LinkedIn is the B2B social media network par excellence. Your posting times should comply with office hours where your audience will most likely be working.
“93% of B2B marketers rating LinkedIn as the top B2B social media lead generation source” according to AdWeek. The best days to post on Linkedin are Tuesdays, Wednesdays, and Thursdays with the ideal posting times as follows: 7 AM – 8 AM or 5 PM – 6 PM. Tuesday is the most popular day for posting according to AddThis with 10 AM – 11 AM being the most popular hour for featuring content.
Best Time to Post on Instagram:
One of the fastest growing platforms, especially when it comes to video content and marketing to millennials, Instagram is the most popular Monday-Saturday. Posting before work hours and after work is the key to hitting your future customers with a small window of increased activity between 3 PM – 4 PM (for the kids getting out of school and people needing an afternoon break).
On March 2018, Instagram announced that they were updating the Instagram algorithm to make it more chronological and “ensure the posts you see are timely.” Because Instagram is now prioritizing “new” content on people’s feeds, your best shot at getting your content seen ahead of your followers is by posting it when most of them are actively scrolling the app. Find your top time zones and see when your followers are online. Experiment with different posting times and measure your progress
Best Time to Post on Google +:
This is a platform that thrives during business hours. We recommend posting your videos Monday thru Friday between the hours of 9 AM and 11 AM. Activity during the weekend is not enough to move the needle and increase engagement so feel free to sit Saturday and Sunday out.
Sheryl Witlen | Content and Community Manager