Menu
Magisto Blog
Search
  • Magisto
    • Video Maker
    • Instagram Video Maker
    • Video Ad Maker
    • Promo Ad Maker
    • Pricing
  • Social Marketing
  • Video How To
  • Studies
  • News
  •  Calendar
  • Create my movie
  • Search
  • Magisto
    • Video Maker
    • Instagram Video Maker
    • Video Ad Maker
    • Promo Ad Maker
    • Pricing
  • Social Marketing
  • Video How To
  • Studies
  • News
  •  Calendar
  • Create my movie
Magisto Blog

Don't miss out

Subscribe to the Newletter,
It's Free

We only post great stuff ;)


The Story Behind Magisto’s New Brand - hreader image
  • Posted in
    • News

The Story Behind Magisto’s New Brand

  • Postedby Magisto
  • June 1, 2016

The Story Behind Magisto’s New Logo and Icon: Stories Come Alive

  • share

Past and Present:

We officially revealed Magisto to the world in the winter of 2012 at CES in Las Vegas. During those initial conversations, we spent a lot of time explaining who we were and what we could do, “Magisto is an automated video editing application, powered by artificial intelligence, that transforms raw photos and videos into professional-looking movies.” It was a lot to take in, especially since at the time, video editing of any kind seemed like a complex impossibility for most people.

While our technology was then and is now, sophisticated, our goal has always remained simple, to make stories come alive. We are a video storytelling community. We live at the edge of human expression and artificial intelligence and we exist to push the boundaries of both. We elevate people’s and businesses ability to express themselves and share their experiences and stories and form deeper personal and professional connections.

 

Our Mission:

We are all storytellers. It’s what makes us human. Our primal instincts to share our life experiences has fueled the constant innovation of visual storytelling from cave drawings to mobile video. We believe technology can make us more human. We measure success by the impact that our video stories deliver. We unlock the emotion and storylines of people from all over the world that were otherwise trapped in trillions of photos and videos through the power of video storytelling. We make digital stories feel like living experiences.

 

What’s in a name?

With our product built, our mission spelled out, and our fate spinning, we needed a name and logo that conveyed who we were and what we did. Magisto (which many have said sounds Spanish) is actually a just the combination of two words: Magic and Story. Magisto = Magi+Sto.  Take your life experiences, your photos and videos, add our artificial intelligence and PRESTO! Magisto, Magical Video Editor – Make a Movie. Tell Your Story.

 

Our Old Icon:

Make a Movie. Tell Your Story.

Screen Shot 2016-06-01 at 1.44.05 PM

 

The Days In Between:

Our name and logo have served us well and are proud of our journey and growth to a community of 80 million video storytellers, in137 countries and 26 languages (including Spanish). Our diverse community with their unique, vibrant and inspiring stories have created more than 250 million movies from more than 2.5 billion photos and videos. We’ve spread to  every corner of the globe on through your phones and devices via iOs, Android and the Web.

We have offices in Singapore, Tel Aviv, New York City and Headquarters in Menlo Park, California. We’ve been featured by iconoclasts like USA Today, The New York Times and CNBC and partnered with heroic companies like Samsung, Coke and NBC Sports. We’ve introduced a slew of new technology, new features and most recently launched Magisto for Business. While we’re proud of all of these milestones, they would mean nothing to us without you. The daily dose of inspiration we receive from the passionate, curious people and professionals we have come to know through the stories they share through Magisto is how we measure our success.

Screen Shot 2016-06-01 at 1.13.09 PM

Our New Brand:

With all of these new developments happening, we were long overdue for a new look. We turned to The Visual Brand in Connecticut to walk us through the “who do we want to be when we grow up” question. To bring our mission and core messaging to life, we worked with Moving Brands in San Francisco who provided the stunning new logo, icon and series of digital hieroglyphics to arm us for the next chapter in our company journey. The idea behind our new brand system, logo and icon is that of  “moving stories” represented as graphical sequences. Tying back to pictorial hieroglyphs from thousands of years ago, to the modern video storyboard, and the iconic representation of video in our culture.

Stories Come Alive: Digital Hieroglyphics:

https://www.magisto.com/blog/wp-content/uploads/2016/06/RebrandingPostRoll.mp4

 

Our New Icon:

We make stories come alive

Screen Shot 2016-06-01 at 1.48.36 PM

Our New Logo:

We make the mundane magical

Screen Shot 2016-06-01 at 2.08.09 PM

Our New Postroll:

Moving stories

Check out Magist’s New Branding In The Wild:

Over the next days and weeks you will see our new branding roll out across all things Magisto but here’s a preview:

Magisto

Magisto for Business

Facebook

Twitter

Google +

Android App Store

iOS App Store

Your Video Stories:

We will always inspire storytellers because we believe the greatest stories have yet to be told. We make it easy and fun for people to create, contribute to and share moving stories and we can’t wait to see yours.

 

 

  • advertising
  • Community
  • community of storytellers
  • Create
  • creating
  • Creative
  • Design
  • designers
  • Developers
  • Facebook
  • Google
  • icon
  • iconography
  • Instagram
  • Las Vegas
  • logo
  • magisto
  • Magisto for Business
  • marketing
  • Menlo Park
  • millennials
  • Movies
  • Moving Brands
  • moving images
  • moving stories
  • new design
  • new look
  • New York City
  • rebranding
  • Sharing
  • Silicon Valley
  • Small Business
  • smb
  • SMBS
  • snapchat
  • Social Media Marketing
  • solutions
  • stories come alive
  • Technology
  • Tel Aviv
  • Twitter
  • video
  • Video Editing App
  • Video Editing Technology
  • video on socials
  • Video Solutions
  • video stories
  • Video Storytelling
  • Videos
  • Vine
  • YouTube
  • share

Post navigation

Unlocking The Most Powerful Shift In SMB Marketing - header image
previous post

Unlocking The Most Powerful Shift In SMB Marketing

next post

8 Ways To Increase Engagement On Your Facebook Using Video For Advertising and Marketing

  • Posted in
    • News

The Industrial Revolution of Video

  • Postedby Magisto
  • March 9, 2016
  • 3 minute read
  • Posted in
    • News

Magisto + Vimeo = All The Video Tools You Need, In One

  • Postedby Magisto
  • August 12, 2019
  • 2 minute read
  • Posted in
    • News

Introducing the New Magisto: A Whole New Video Creation Experience

  • Postedby Magisto
  • July 14, 2020
  • 2 minute read
How Interactive AI Can Help You Make the Perfect Business Video - header image
  • Posted in
    • News

How Interactive AI Can Help You Make the Perfect Business Video

  • Postedby Magisto
  • October 25, 2017
  • 2 minute read
Magisto Is Joining Team Vimeo!
  • Posted in
    • News

Magisto Is Joining Team Vimeo!

  • Postedby Magisto
  • April 15, 2019
  • 2 minute read
  • Posted in
    • News

Introducing – Layouts in the New Magisto Editor

  • Postedby Cindy Marshall
  • July 13, 2020
  • 2 minute read
Social media calendar banner
Magisto Blog

Don't miss out

Subscribe to the Newsletter,
It's Free

We only post great stuff ;)


Recent Posts

  • Your 2020 Thanksgiving Content Guide

    Your 2020 Thanksgiving Content Guide

    November 1, 2020
  • 15 Thanksgiving Video Ideas

    15 Thanksgiving Video Ideas

    October 27, 2020
  • Ditch the Card, Say It With Video

    Ditch the Card, Say It With Video

    October 23, 2020
  • How to Add a Logo to Your Video

    How to Add a Logo to Your Video

    October 22, 2020
  • Your 2020 Fall Content Guide

    Your 2020 Fall Content Guide

    October 22, 2020
  • Design Tips and Tricks for Using the New Magisto

    Design Tips and Tricks for Using the New Magisto

    October 19, 2020
  • New Features to Customize Your Video

    New Features to Customize Your Video

    October 17, 2020
  • Tips on How to Tell Better Stories

    Tips on How to Tell Better Stories

    October 11, 2020
  • Your Guide to Spooky Season: Ideas + Inspiration

    Your Guide to Spooky Season: Ideas + Inspiration

    October 8, 2020
  • How to Create a Thank You Video: Tips + Ideas

    How to Create a Thank You Video: Tips + Ideas

    October 7, 2020
  • How to Add Music to a Picture

    How to Add Music to a Picture

    October 6, 2020
  • Retirement Video Ideas for a Memorable Send-Off

    Retirement Video Ideas for a Memorable Send-Off

    October 6, 2020
  • 10 Family Reunion Video Ideas

    10 Family Reunion Video Ideas

    October 6, 2020
  • The Simple Guide to Adding Animated Text to Your Videos

    The Simple Guide to Adding Animated Text to Your Videos

    September 11, 2020
  • Top 10 Songs for a Wedding Video

    Top 10 Songs for a Wedding Video

    September 10, 2020
  • Make Your Videos POP With Stickers!

    Make Your Videos POP With Stickers!

    August 20, 2020
  • Introducing the New Magisto: A Whole New Video Creation Experience

    Introducing the New Magisto: A Whole New Video Creation Experience

    July 14, 2020
  • Say Hello to Our New Collection of Styles

    Say Hello to Our New Collection of Styles

    July 14, 2020
  • Introducing – Layouts in the New Magisto Editor

    Introducing – Layouts in the New Magisto Editor

    July 13, 2020
  • How to Create an Awesome YouTube Intro Video

    How to Create an Awesome YouTube Intro Video

    July 12, 2020

Get Started

  • Create
  • Templates
  • Explore
  • Iphone
  • Android
  • Help Center
  • Contact Support
  • Developers

Connect

  • Blog
  • Facebook
  • Instagram
  • Twitter
  • YouTube
  • LinkedIn

Company

  • About
  • How it works
  • Press
  • Media kit
  • Careers
  • Online Video Marketing Marketing