Online videos are an indispensable part of any marketing campaign, but what if consumers aren’t being engaged by yours? How would you know? What about them don’t they like? How can you fix them quickly before your competitors take the ball and run?
The best way to determine your marketing videos’ weaknesses and strengths is A/B testing, also known as split testing, which is proven to be the most effective way to improve engagement and conversion rates in any campaign. Put simply, it means comparing two (or more) versions of the same thing to determine which one produces better results, and why.
This was a lot easier when the Internet was a text-based medium and you could endlessly A/B test by moving around a few headlines and sentences. But now that the Web is driven primarily by video, an evolution that becomes more and more profound every day, how can you create/produce/edit/measure/adjust multiple versions of your marketing video without a full-time video team or a king-sized budget?
With Magisto for Business you can create multiple versions of a truly authentic and engaging video ad – quickly and inexpensively – with its patented artificial intelligence-driven creative platform – no video editing skills required.
Once you’ve created multiple variations of your video you can compare and optimize for:
- Audience (gender, demographic, geographic, psychographic)
- Platform (Facebook, Instagram, YouTube, website)
- User location in the marketing funnel (awareness, lead gen, conversion, retention)
- Creative (length, visual style, copy, music, call to action)
What might appear to be a small detail on first glance could make or break a campaign if you don’t have all the components of your video ad hitting on all cylinders and optimized specifically for the audience you’re aiming to reach.
See how easy it is to create multiple variations in minutes!