Authenticity is the Key To Effective Video Marketing header image

Authenticity is the Key To Effective Video Marketing

5 Proven Ways To Deliver Your Authentic Marketing Messages Using Video

According to YouTube, there are over 300 hours of video content uploaded to the platform every minute. To separate yourself from amidst all of the digital noise you have to craft a genuine video that is thoughtful, confident and powerfully expresses all of the unique aspects of your business, to get started sign up for Magisto for Business today!

Here are five types of videos you can create to start a conversation with your consumers:

1. It’s A Marathon, Not A Sprint: Video Length:

Unlike short-form video messages like the ones you see on Vine, Boomerang, SnapChat and Periscope we recommend making videos that are at least 2 minutes long. You want enough time and space to make sure your audience understands your message without having to rush yourself and worry about fitting everything into a few short seconds.

2. Interview Your Staff Members:

You spend more time with them than you do your family and friends and in some cases, they are your family and friends. Highlight what makes them great co-workers and employees. You will be showing a different side and hidden strength of your company and providing more friendly faces for your new customers to meet.

3. Go Behind The Scenes:

Film a tour of your offices or studio and provide your customers with a landscape of what they should expect from their first visit to your new Yoga Studio Location or pop-up coffee shop. People love behind the scenes content and these types of videos perform really well on YouTube and Instagram.

4. Go Back To The Beginning:Re-connect with Why You Started Your Own Business In the First Place:

Re-connect with Why You Started Your Own Business In the First Place. Are you carrying on the family trade or venturing out on your own? Personal stories are powerful and stick with people, connecting your business to experiences and memories they’ve had before they discovered your brand or store. For example, Nick Woodman, founder of GoPro always loved surfing and snowboarding, way before he was a multimillionaire, he was a couch surfing photographer who spent hours dreaming about a camera that could capture all of the things he loved to do. His story resonated with adrenaline dreamers everywhere to use his product and incorporate what their passion is into their lives and careers

5. Reveal The Future:
Don’t be afraid to share what you have coming down the pike, sneak peeks and teaser videos are great for people in the entertainment industries when you are working towards events like a fashion show or the opening of a new wine bar.

To sign up for Magisto for Business and activate your FREE 7-day trial click here!

Sheryl Witlen | Content and Community Manager