flok
flok connects merchants and their customers, powering lasting and rewarding relationships through their digital punch card. With the easy-to-use online dashboard and unique mobile app, flok provides small businesses with the ability to attract new customers and keep them coming back.
Goal:
- Increase agility and speed of video creation by an order of magnitude vs traditional video production to be able to scale use of video in marketing and communications.
- Replicate best practices for performance marketing and customer acquisition from static digital media to video marketing.
Execution:
A/B test and optimize video creative on Facebook based on Facebook on video length, messaging, and creative.
A/B Test Results:
Longer narrative style marketing videos far outperformed shorter promotional videos optimized by the Facebook algorithm against marketing objectives and core KPI’s.
Winning Video:
Losing Video:
