How to Use Social Videos in Your Email Campaigns

Did you know that including social videos in your email campaigns can increase open rates by 19% and click-through-rates by 50%?

Here are a few tips to make your email campaigns stand out with video:

  1. Don’t obliterate people’s inboxes with large videos. Keep your social videos short, and compress the files for faster loading times.
  2. Test before you send. Double check the formatting, links, and mobile display to make sure your emails and social videos look the way you envision them.
  3. Use the word “video” in the subject line to entice people to open the email.
  4. Make a customer testimonial social video- they are valuable and authentic to consumers.
  5. Don’t forget your call to action! What is the goal of the email? Keep it immediate, clear, and actionable.
  6. Embedding social videos can be tricky, but Magisto makes it easy to embed videos right from our platform. Try it!
  7. Don’t use “click here” or other overtly salesy phrases that turn people off.

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