As a business owner, you know that video is getting more prevalent and that you should probably be making more videos as part of your social media strategy. You know you need video marketing content to succeed in social media marketing, and you may even see your competitors using it, but many businesses like yours are still struggling to define what a video marketing strategy is. Maybe you’re not sure where to start, how to make a lot of videos quickly and within a budget, or even how to measure success.
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Despite these challenges, the growth of digital video marketing via social media doesn’t seem to be slowing down, and innovative business owners are developing solutions at a breakneck speed. The video marketing industry, sized at $135 billion, is nearly as big as the spend on digital and TV advertising combined, and 84% of businesses still say they plan to increase their spend on video marketing.
We recently did some research to explore what the role of social media is in this exploding video marketing industry and are here to walk you through this new world.
How are social media and video marketing connected?
Simply put, social media is becoming the way to talk to consumers. Unlike traditional media, social media is a world designed for humans to expresses themselves, not businesses. In order to blend in, companies are ingeniously using social video marketing to scale authenticity and speak as personas rather than faceless organizations. A really easy way to do this is video marketing.
Videos, like Facebook or Instagram videos, can be easily made with tools like Magisto for Businesses, by small business owners, and put online to show your customers who you are, what you are selling, and why they should buy from you. If you have a smartphone, you can use Magisto to shoot and create videos easily!
Companies are using many types of video marketing on social media to provide value to consumers. Customer testimonial videos, educational videos, event recaps, and branded storytelling videos (i.e. content marketing) allow businesses to connect with their customers or get new customers. Through these tactics, businesses of all sizes are humanizing their messaging and their companies, making them more relevant and engaging for the social media era.
Social video: a one stop shop for achieving marketing objectives
Social video (ie. Facebook or Instagram video) is becoming a one stop shop for achieving marketing objectives. Our research found that 64% of video marketers report brand awareness as their number one goal for creating social video, while 58% say customer acquisition is the main reason they are creating social videos as part of their social media marketing strategy. The good news is you can do both with one video!
Want to read the full report? Download here