According to Forrester Research, a one-minute video is worth 1.8 million words.Let’s increase that. Here are seven ways to boost engagement and increase the value of your Facebook videos in order to drive business.
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1. Make it Authentic
The fact is, Facebook video personally communicates a message better than any other medium. We’ve done the tests, and Facebook videos (and other social videos) that feel intimate and authentic get more shares and engagement than generic sales messages.
2. Educate your Audience
Give a quick tip or teach something useful to your audience. Post them weekly or even daily, so your viewers know they can always come back for fresh content. Facebook videos are a great way to educate your audience and get more customers.
3. Be Entertaining
Entertain with informal, behind-the-scenes shots of your company or create something
fun like a music video that uniquely conveys your message. With all of the tools available
online today, making a Facebook video that stands out is easier than ever.
4. Featured Facebook Video
Post a Featured Facebook Video to the top of your business page. Use this prominent space to promote your most recent Facebook video or an upcoming event or sale.
5. Create a Playlist
Create video playlists to organize your Facebook videos. This will guide consumers as they navigate through your videos.
6. Use the “Watch Video” Call to Action
The Facebook Call-to-Action button allows you to draw attention to a Facebook video on your website from your Facebook cover image. This can be a significant traffic-driver for people who visit your page.
7. Promote your Post
Consider giving your Facebook video an extra boost with a Facebook promoted ad. Watch to see which of your videos gets the most engagement or shares organically, and think about boosting the power of that natural appeal with a Facebook video ad.
Magisto is an A.I. powered video creative platform that makes video marketing creative agile, iterative, and scalable for businesses of all sizes. It can help your business accomplish this critical function, and so much more, with minimal time or expense. See how easy it is to create multiple variations in minutes and start creating Facebook videos with Magisto today!
