Table of contents:
- Why Twitter Videos Are so Popular
- What Twitter’s Video Upload Requirements
- How to a Twitter Video Thumbnail
- How to Delete a Twitter Video from your Profile
- Converting Video Files for Twitter
- How to Schedule Video Posts in Twitter
- Can I Download Videos from Twitter?
- When is the best time to post on Twitter ( and other leading social media platforms)
Once you’ve registered an account on Twitter, navigate to your Twitter profile and click on ‘Tweet’.
It’s relatively straightforward to enter text. The grey area titled ‘What’s happening’ will be replaced by the text you enter. Once you’re ready, click ‘Tweet’ on the bottom right of the box.
Twitter has a nifty feature within the text box represented by the circle on the bottom right. It indicates how many text characters you have left to enter. As soon as your content reaches full circle, no more text can be added.
If you happen to overrun the maximum text amount, it will be highlighted in red and you will see a negative number (character count) alongside the circle on the bottom right.
Why all the text? Aren’t we here to learn how to post videos on Twitter? Yes! But in order to post a video, we need to have a basic understanding of how to compose new tweets, add hashtags, descriptions, and prepare the groundwork for posting videos to Twitter.
Twitter Videos are Incredibly Popular
Twitter has some pretty impressive video statistics to brag about. There is no doubt about it: video crushes all forms of shared social media content online. If you’re thinking about uploading videos to Twitter, or simply embedding a YouTube video in a tweet, this guide will help you to understand why video is so important in social media. Consider the following usage statistics:
- Tweets with images generate 150% more retweets
- 8/10 of active users access Twitter via their mobile devices
- 93% of all video shared on Twitter are viewed on mobile devices
- In-stream video advertisements increased the desire to purchase by 6%
- Twitter boasts 1.3 billion accounts, of which 391 million have no followers
- Video tweets on Twitter have 10 times more engagement than regular tweets
- There are some 67 million MAUs (monthly active users) on Twitter in the US
- Tweets that were promoted with video saved an incredible 50% on cost per engagement
- What users want from video: 51% breaking news, 49% information, 48% viral content, 40% entertainment, and 37% celebrity
- Reasons for watching Twitter video: 30% news, 30% entertainment, 30% social, 28% new and interesting things, 24% viral activity
Twitter recently reported that videos are 300% more likely to be retweeted than regular tweets with GIFs and 600% more likely to be retreated than tweets with photographs. Even more impressive is the fact that Twitter is the go-to social media resource for stumbling upon interesting videos to share. Twitter does this organically – in other words users simply scroll through Twitter feeds and find videos which are interesting and shareable. The topic of ‘posting videos on Twitter’ has gained tremendous traction in recent years.
Luckily, there are several ways that you can go about uploading video to Twitter. But first, it’s important to understand the video format for Twitter, often referred to as ‘Twitter supported video formats’. The Twitter app is a great place to start. Once you have created your account, you can quickly and easily share videos, edit videos, or record videos and post them to Twitter. Assuming you already have a Twitter account handy, let’s take a look at how easy it is to upload a video to Twitter.
Take a look at the image above. On the bottom left of the box look where it says ‘Add photos or video’. This is your point of departure. Click this button to add video to Twitter that is already stored on your PC, Mac, smartphone or tablet device.
Note: you will have to be logged in to be able to access this feature. Once you click that button, you will be redirected to your hard drive where you will be able to start uploading video to Twitter.
It’s pretty easy uploading videos to Twitter from your PC or Mac device.
Now let’s take a look at what to do next, when learning how to post videos on Twitter from your PC or Mac.
As soon as you’re done uploading the video to Twitter, it will display in your feed as such:
Let’s say you are interested in uploading videos to Twitter from your Android or iOS smartphone or tablet. The process is just as easy. Take a look at how to post video to Twitter with the following viral video shared from an Android smartphone to a Twitter account. You follow the same steps, notably:
- Open the Twitter app on your smartphone
- Click on Tweet
- Click on the Video/Image icon (indicated by the red arrow)
- The video will begin importing from your mobile device to your Twitter account
Once you’ve clicked the button. You can select your video from your smartphone and upload the video to your Twitter account.
Video and text provide a much more compelling story to Twitter users. Go ahead, enter a comment and post some text. You can also add your location (automatically if you prefer). It’s always a good idea to add text that explains what the video contains. That way, you will be getting maximum engagement from your Twitter video uploads.
Remember to click the ‘Tweet’ button to publish your video once you’re done.
Twitter Video Upload Requirements
Twitter videos must meet with the social media platform’s minimum requirements, otherwise you will not be able to successfully upload videos to Twitter. It’s important to take the time to familiarize yourself with the video upload requirements before you attempt to post multimedia content to your Twitter account. Important points to consider in this regard are the following: Twitter video length limit, Twitter video size limit, Twitter video resolution, Twitter video formats, Twitter Mbps bitrate, frame rate, and so forth.
Don’t stress. We’re going to address each of these topics quickly so that you can get started with your Twitter video uploads to your account. The following information was obtained from the official Twitter FAQs:
- The Twitter video size limit is 512 MB (async)/15 MB (sync)
- The minimum video resolution on Twitter is 32 x 32
- The maximum video resolution on Twitter is 1,920 x 1,200 & 1,200 x 1,900
- Twitter videos must comply with the following aspect ratios: 1:2.39 – 2.39:1
- The maximum frame rate for videos is 40 fps (frames per second)
- The maximum bitrate is 25 Mbps (Megabits per second)
- Twitter currently supports the following video formats: MOV and MP4 formats for mobile apps
- The minimum Twitter video length is 0.5 second and the maximum Twitter video length is 2 minutes 20 seconds (140 seconds)
- Twitter supports the following web video formats: MP4 video uploads with H264 format and AAC audio.
While Twitter’s video uploading services are certainly impressive, you will not be able to tag friends, family, co-workers or other people in videos. Tagging is available for photo uploads however. Twitter also makes it really easy for you to send video tweets via Direct Message. Simply navigate to Direct Messages and send the video.
Choosing a Twitter Video Thumbnail
Video thumbnails are important on many levels. The static picture of the video (before you click it) is the thumbnail. If you choose a blurry or irrelevant image as your default thumbnail, you are unlikely to get people to want to click on your Twitter video. Let’s take a look at how you can edit the thumbnails of your uploaded videos on Twitter:
- Click the video within your Twitter library
- Click on the ‘Select Thumbnail’ button
- Choose a frame or upload an image (check the aspect ratio is correct)
How to Delete a Twitter Video from your Profile
If for any reason you want to delete a video on Twitter, this is easily done. Simply delete the entire tweet where the video appears and it will be permanently removed from your Twitter account.
On the topic of Twitter videos, there are several broad-based categories of videos to consider, including the following:
- Uploaded Twitter videos – on Twitter.com
- Live-Stream Twitter videos – broadcast in real time using the Twitter app on Android and iOS
- Imported Twitter videos – Imported videos typically come from your mobile’s camera
- Recorded Twitter videos – The Twitter app allows you to use your phone’s camera to record videos and share them via the app
Converting Video Files for Twitter
You may be interested to know how to convert your video file to be compatible with Twitter’s format. If you try to upload a video to Twitter and it gets rejected for some reason, you will be told why. Fortunately, you don’t have to guess about compatibility since there are many reliable applications that automatically convert videos to be compatible with Twitter’s requirements. To get started, you’ll want to choose your target file format, so that it is acceptable to Twitter.
Various optional settings in these types of programs include target format, presets, audio tack, and so forth. The example listed above is for illustrative purposes only. There are scores of online video conversion apps that can be used to make your videos Twitter friendly. If you’ve tried to post a video on Twitter and it didn’t work, it’s probably because the video you’re trying to post does not meet the Twitter format requirements.
How to Record a Video on Twitter?
Twitter allows users to create video from the Twitter app. There are currently no other ways to do this. The first method allows you to click on the Live button, shown in the mobile upload image above. The other option is the Camera button. Let’s take a look at how each of these options makes it easy for you to record a video on Twitter:
The Live Button – otherwise known as the Live Function, lets you go live on Twitter. Note that live videos feeds stream in real time but they’re also available after the live stream has ended. This makes it easy for your followers to watch the video after the event. Twitter has included a nifty additional feature which lets you download your live video to your device.
The Camera Button – the camera on the Twitter app is synced with your smartphone’s camera and it lets you record several video clips. You can edit Twitter video clips with drag & drop functionality as you see fit.
Steps to Schedule Video Posts in Twitter
It’s really easy for advertisers to schedule video posts in Twitter, thanks to the announcement of Scheduled Tweets. If you have a paid subscription with the Twitter marketing services, you can schedule tweets. Navigate to ads.twitter.com. This is a paid advertising service provided by Twitter (as seen above) and you will be required to enter your daily budget and your total budget.
Once you’re all set up, click on Tweets (under creatives) or the Compose icon. Then you’ll be able to schedule a video post for a later date on Twitter. To do so, you’ll be required to enter the date and save it. You can set your tweets to run on preset dates and times of your choosing.
How to Embed a YouTube Video on Twitter?
First things first. To get started with embedding YouTube videos on Twitter, you’ll need to navigate to YouTube, or the YouTube video itself. You can either click the arrow ‘Share’ link and then post it to your social media profile, in this case Twitter. Or, you can embed the video by inserting the link into the HTML coding.
Take a look at the following YouTube music video that we’re about to share on Twitter. We want to know how to upload videos to Twitter, so this is what we need to do.
Scroll down to the bottom right of the video. You will notice the ‘Share’ button alongside the red arrow above. Click share and you’ll see plenty of social media options available. Look for Twitter.
Click the Twitter icon that is displayed and the video will instantly share to your Twitter feed. A default description of the video comes up in your feed. You can easily edit that if you want to. Don’t forget to click the ‘Tweet’ button to post it to your Twitter account. It’s that easy!
Sometimes you may find that you’re not logged into your Twitter account when you’re ready to share video on Twitter. Simply copy the URL of the video and then manually paste it into your Twitter feed. Remember to click ‘Tweet’. Now that you know how to embed a YouTube video in a tweet, let’s move on to downloading videos from Twitter.
Can I Download Videos from Twitter?
Yes. However, you will need to download a ‘Video Downloader’ first. A video downloader program is the quickest way for you to download your favorite Twitter videos to your smartphone, tablet, phablet, PC or Mac. These programs allow you to store the video on your hard drive and edit accordingly. Be advised that certain provisions need to be adhered to such as copyright notices, permission from the video owner, et al. Many credible video downloader tools and applications are available online at the App Store and the Google Play Store.
When saving downloaded Twitter videos to your hard drive, be sure to save them in a location where you’ll easily be able to find them, like your desktop, the videos folder, or your downloads folder. This makes for easy retrieval at a later stage!
We have tackled every component of uploading Twitter videos in this guide. You now know how to upload video on Twitter, how to tweet videos, and how to post a YouTube video on Twitter. We’ve covered all of the Twitter video requirements and formats in detail, so there’s no surprises for you. Feel free to refer back to this instructive guide at any time. It’s a great resource to help you understand how to put videos on Twitter from your PC, Mac, or mobile device. Happy tweeting!