DYK: National Small Business Week has been around for more than 50 years?! It is a week that recognizes the critical contributions of America’s entrepreneurs and small business owners. This year it takes place May 5-11th.
- More than HALF of Americans either own or work for a small business.
- There are 30.2 million small businesses in the U.S. alone.
- Small Businesses create about 2 out of every 3 new jobs in the U.S. each year.
- Small businesses (defined as businesses with fewer than 500 employees) account for 99.9% of ALL business in the US.
So whether it’s your business you’d like to highlight, or a neighbor’s in your community it is an important time to share. From now until May 11th share the love on social by creating a video and don’t forget to hashtag #smallbusinessweek.
Here are a 5 ideas to get you started:
1. Share Your Story
Yes you! Your story is important. I know from 7 years of experience as a Community Manager at Yelp that small business owners are *always* grinding it out, but trust that the reason you get up every morning might seem boring to you, but CAPTIVATING to your customers. Being a small business owner takes blood, sweat, tears and a heck of a lot of tenacity.
Take a 20 minute break from your daily grind, grab a cup of coffee, and create a video to fill your followers in on the WHY behind what it is you do every day. It doesn’t have to be fancy! In fact, even you talking to the camera or reminiscing on the first few days of getting your business off the ground will yield an incredible ROI, create a genuine authentic connection, and bring you closer to your customers than ever before.
Here is a great example:
2. Take Your Customers Behind The Scenes
Some of my favorite events that I have hosted over my career have been where customers got to take a peak behind the curtain of one of their favorite businesses. Again to you it might seem mundane – “here it is folks, this is where we clean all of our icing tips that we decorate our cakes with.” But to your customers (especially ones that have been with you and supported you from the beginning) this is like getting your hands on a golden ticket to the chocolate factory! And you can do this without hosting an event thanks to all of the Live streaming services we have today.
Go LIVE on Facebook, Instagram or even LinkedIn to share a look at how your business operates on the daily or create a video or slideshow with footage of you walking through the process.
3. Record Personal Thank You’s
Authenticity is key in today’s social media world, and to be honest it is still very hard to come by. Think about when you get a hand written card in the mail. Who the heck takes the time to write hand written cards anymore? You can do the same and make it even MORE personable with video. And it doesn’t have to be complicated.
Here’s how you do it: *And I know you’re busy, but remember the impact that this will have and the warm fuzzies that it will create.
Plan a night where you and your staff get together, order pizza, make it fun. Pick out anywhere from 10-20+ reviews from your social pages, or feedback customers have taken the time to send in. Flip that camera around or have one of your staff members record you saying something like this:
“Hi Ashley! I’m the owner at XXX. I read your review and just wanted to say, thank you so much for writing in to let us know about your experience. We’re thrilled to hear that you enjoyed XXX. It’s customers like you that make it all worth it. Hope to see ya again soon.”
Bing, bang, boom. That’s it. 5 minutes of your time could create a customer for life. And trust that the customer will then tell EVERYONE they know that the owner of such and such reached out and that they just could NOT believe it.
4. Partner With Other Small Biz Owners
We all know that no one gets to where they are alone. As a business owner you go through periods where you need help: from other business owners, friends, family, or your community. Whether you are online businesses or a brick and mortar calling on your community can add an even deeper meaning to Small Business Week hitting home the fact that we are all in this together.
Here is a great example:
Idea one: Team up to create a video with other businesses owners that are in your same shopping district or neighborhood and promote a special for the week. If you’re an online biz – creating a video with other business owners in your same space can work too!
Idea two: Team up with a neighboring biz owner that helped you while you were just starting out and create a video about the good, the bad, and the not so flashy times you shared together. Calling on your neighbor to help you clean up after that pipe burst on opening day may have stunk at the time, but looking back it is a part of your story and a funny one that I’m sure your customers would love to hear! And let’s face it, every business has at LEAST one.
Idea three: Partner with other biz owners to volunteer and give back to the community that supports you every day. Record the days events and share on social afterwards.
5. Toot Your Own Horn!
*Beep beep* “Hey friends – guess what? It’s National Small Business Week and we’d love if you’d come by and support us!” Create a video and create a campaign and call to action that you can share across all of your social pages as well as that email newsletter you have been building. It’s not weird or shameful at ALL to give yourself some love on social and take advantage of this time.
So there you have it folks! A boatload of inspiration to get your noggin flowin. And remember video doesn’t have to be complicated! Just be yourself and you will shine. Take advantage of our pre-made video templates here that you can customize for a quick post. Or choose one of the ideas above and brand your selfie video footage with your brands colors using any of our Brand It editing styles. The world is your oyster! Go forth and celebrate what makes you, YOU this week.
Head of Community + Social at Magisto