Videos are like Raymond – everybody loves them. Besides sharing great moments with family and friends, sending videos to your business’ mailing list can take your emails and newsletters to the next level. As it’s one of the most appealing forms of content, videos are a great way to spice up your email marketing efforts. The right video in the right email can increase engagement and click-throughs and can help you tell your message in a fun, creative way.
In this article, we’ll answer the question “how to send videos through email”, but before that, let’s start with a disclaimer: you can’t embed a video on an email so your customers can watch a video while they’re on the email itself. It’s possible with HTML5, but most email providers don’t support it at the moment. With that in mind, our options are either sharing the video via a link or sending it as an attachment. So, here are your options in detail.
How to Send Videos #1: Hyperlink
If you’re sending a plain text email, you can simply include a hyperlink that leads to your video – whether your video is located on a video-hosting platform (like Magisto, YouTube or Vimeo), on social media or on your website. That being said, we strongly recommend you to direct your customers to the video in a visual way.
How to Send Videos #2: Clickable Thumbnail
This option is a great way to increase click rates. If you include in your email a static frame from your video with a fake play button, you actually imitate an embedded video-player that encourages your customers to click to watch the video. Once they try to click on the play button, they’re actually clicking on a clickable image and are redirected to another tab/window where the can actually watch the video.
How to Send Videos #3: GIF
A GIF looks like a video, except it isn’t one, and you can include it in an HTML email, and it will work perfectly. A GIF can be a standalone and link to the video, and it can be an addition to a clickable thumbnail that gives a sneak-peek to what’s inside the video. Don’t know how to cut a few frames of your video to a GIF? Here’s how.
How to Send Videos #4: Sending the File as an Attachment
Unless you’re sending a video to a few of your contacts only, this is the least recommended way to email videos. First, sending an attached file can make email service providers mark you as spam, and you don’t want that. Plus, even if you will get away with that somehow, your users aren’t likely to open the attachment just to watch your video.
How to Send Videos #5: File-Transfer Services
You can always use services like WeTransfer or JumboMail to send large video files, but just like the previous option – it isn’t recommended. Your users probably aren’t interested in downloading anything, and even if they do, you won’t gain the click-throughs, and that’s a waste.
Last Thing: Where Does Your Video “Live”?
If you want to send your video through a link, your video must exist somewhere. You can link out to your video on a video-sharing platform like Vimeo or Youtube, to a page on your website, or a social media post. There are a lot of places where you can host your video, and your decision should be an outcome of the result you want to achieve – engagement? Sales? Website views? Use the video to lead your audience.