Your Complete Social Media Content Calendar Guide for 2020

Welcome! Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy. 

Need some help in the video marketing idea department? Don’t worry we’ve got that too. But first, let’s start with the basics. We’ll cover: what a social media content calendar is, why you need one, and how to get started on creating your own.

Already familiar? Scroll down to the fun stuff.

Pro tip: You’re going to want to bookmark this page. Go ahead and click that little button in the upper right hand corner of your search bar so that you can reference this trusty social media calendar guide early and often. 

What is a Content Calendar?

A content calendar is a shared resource that is used across teams to plan out content activity. Whether you decide on using a content calendar template, Google Docs or a project management system that’s up to you. The point being, having one (especially a social media content calendar)  is important these days in order to visualize how your content is organized and distributed across channels.

Why Do You Need a Content Calendar?

There are many reasons why you need a social media content calendar some of the biggest are: 

  1. It will make your life easier.
  2. It will save you and your team time.
  3. It helps you visualize your entire year at a glance so you can plan ahead. 
  4. It helps you be more strategic about planning both short term and long term campaigns across channels and departments.
  5. It helps eliminate last minute content creation and allows you to keep those deadlines. We’ve all been there and know that anxiety is REAL.
  6. It will help you stay organized and on target for key events.

Creating a social media editorial calendar for your entire year might seem intimidating at first, but in reality there are a lot of tools out there these days to help you. And once you get started it’s really a bulk week or two of planning and then once you’re done that worry is gone!

What is a Content Calendar Template?

A content calendar template is a free downloadable sheet (usually for excel) that will help you stay organized. Everything is already mapped out for you, all you have to do is fill it in! A great example? Smartsheet.


Smartsheet has 9 free content calendar templates and a wide variety from: marketing content calendars, blogging calendars, and social media calendar templates. The truth is, how you want to organize things within your organization, whether you want to make a master or break them down into departments is up to you, but these should give you an idea of how to get started. 

Best Content Calendar Tools


Aside from excel, there are other tools to help you get the job done, beautifully. We recommend Monday offers you templates to help you get started, and then you can use as is, adjust to your needs, or even create a board from scratch. The best part? Monday allows you to sync across teams to ensure everyone stays on the same page.



Asana, which has been around for a while is also an extremely popular option, but in my opinion a little less intuitive than Monday, but that is because this tool can do SO much for you. Whether its helping you manage your social media calendar, your team or I’ve even heard of families using it to arrange their children’s sports schedules (really!) It truly is all encompassing tool.

Here is an example of an editorial content calendar template:


Bottom line: you should be using a content calendar template or a social media planner to keep you and your team on track. Whether you decide on one of these or to create your own, you will begin to see the ROI almost immediately. 

Now that you have the basics to help you stay organized, all you need is the social media calendar inspiration! 


Bookmark This Page as Your One Stop Inspirational Shop for Creating Content 2019-2020

What’s Included

  1. Inspirational colors and hex’s (yes please!)
  2. Important holidays and dates you need to know
  3. Trends, and inspiration 
  4. Recommended video templates that will save you time and energy
  5. Recommended editing styles to fit the occasion
  6. Examples videos for each

Let the inspiration begin! 💡⚡


Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020


Holidays for October

October 1-5: National Customer Service Week

October 1 –  International Coffee Day

October 4 – Improve Your Office Day / National Diversity Day / International Taco Day / World Animal Day

October 5 – World Card Making Day / World Teacher’s Day

October 10 – World Mental Health Day

October 12 – Universal Music Day

October 15 – National Kick Butt Day

October 16 – Boss’s Day / Department Store Day / Support Your Chamber of Commerce Day / World Food Day

October 17 – Get to Know Your Customer’s Day

October 19 – Sweetest Day

October 21 – Clean Your Virtual Desktop Day

October 22 – Smart is COOL Day!

October 25 – World Pasta Day

October 26 – Make a Difference Day

October 31 – Halloween


October is all about: DIY recipes, DIY costumes, fall sales, fall fashion, autumn activities, pumpkin ANYTHING and of course the big one – Halloween! We have both a Halloween and Horror editing style available in our seasonal editing styles section.

Pro tip: Not into anything too spooky? Swap out your brand colors to the hex colors listed above to add some festive flair into any of our customizable editing styles. See our example video below.

Resources to Get Started

Let’s Celebrate Fall template

Shop Our Fall Sale template

Fall for Our Sale template

Must Do Fall Activities template 

Fall editing style 

Halloween editing style 

Horror editing style 


Holidays for November

November is National Entrepreneur Month

November 2 – Day of the Dead

November 3 – Sandwich Day

November 7 – #Diwali, the Hindu festival of lights

November 8 – National S.T.E.M Day

November 13 – World Kindness Day

November 15 – National Philanthropy Day / America Recycles Day

November 17 – Homemade Bread Day

November 19 – Women’s Entrepreneurship Day

November 23 – National Espresso Day

November 24 – Celebrate Your Talent Day

November 26 – National Day of Giving

November 28 – Thanksgiving

November 29 – Black Friday 

November 30 – Small Business Saturday


November is all about: fall food, fall recipes, tablescapes, fall crafts, football, fall sales, holiday prep, gift guides, and all things cozy! Check out our video for an inspiring look at all the fall footage you wanted, but never knew you needed thanks to our iStock by Getty library.

Resources to get started

Pro tip: Stress-less. Shave off some content creation time by taking advantage of our video templates listed below where we have essentially done the work for you! Simply use as is, or customize with logo, font, colors and more and your video is ready in minutes.

More about templates here.

Home for Thanksgiving template

Enjoy Thanksgiving template

We’re Grateful template

Thank Us Later template

The New Black Friday template

Early Black Friday template

Small Business Saturday template

Dream template

Pumpkin Pie Hero template

Small Business Discounts template

Cyber Monday’s Coming template

Cyber Monday Sale template

The Best Cyber Monday

Fall editing style

Winter editing style


Holidays for December

December 2 – Cyber Monday 

December 3 – Giving Tuesday

December 4 – National Cookie Day

December 6 – National Salesperson Day

December 20 – Games Day / Ugly Sweater Day

December 21 – Winter Solstice

December 22 – Hanukkah begins

December 23 – Festivus

December 24 – Christmas Eve / Egg Nogg Day

December 25 – Christmas Day

December 26 – Kwanzaa

December 31 – New Year’s Eve


December is all about: holiday shopping, winter break, the first snow, festive cocktails, recipes, and decor, family outings. Not to mention, the wilderness, cabins, flannel, fireplaces, holly, reindeer and of course Santa!

Pro tip: Mix in your end of the year recaps, thank you’s, and highlights to end the season strong with our Winter editing style shown below.

Resources to Get Started

Christmas Sale template

Happy Christmas template

Holiday Party Invitation template

Happy New Year template

New Year’s Eve Party Invite template

Christmas Greetings editing style

Holiday Promo editing style

Winter editing style


Holidays for January

National self-love month

January 1 – New Year’s Day

January 6 – National Technology Day

January 14 – National Dress Up Your Pet Day

January 20 – MLK Day

January 24 – National Compliment Day 

January 25 – Chinese New Year

January 28 – Have Fun at Work Day


January is all about: new year new you, business, health and wellness, healthy recipes, workout videos, self care tips, and mental health check-ins. We happen to think our fitness editing style will fit perfectly for the occasion.


Resources to Get Started

Happy New Year template

New Year’s Eve Party Invite template

New Website Launch template

Announce Your News template

New Sale Alert template 

Celebrate Milestones template

Special Offer template

Got News template

Welcome Your Customers template

New Product Announcement template

Memories editing style 

Moments editing style 

Throwback editing style 

Movie Trailer editing style 

Business Overview editing style 

Health and Wellness editing style

Fitness editing style 


Holidays for February

National Entrepreneurship Week: 16-23

Time Management Month

Black History Month

February 2 – Superbowl Sunday

February 9 – Oscar Night

February 14 – Valentine’s Day

February 17 – President’s Day

February 22 – National Margarita Day

Check our full February Social media calendar


February is all about: The Super Bowl, snacks, recipes, Valentine’s Day, love, romantic getaways, gestures, and of grabbing the gals to celebrate Galentine’s Day. 

Pro tip: When creating a v-day video you don’t *always* have to go for pink + red. See our XOXO below and imagine those heart effects leaping off of the page in your brand colors.

Resources to Get Started

Super Bowl Sale template

Super Bowl Invite template

Super Bowl Restaurant template

Happy Valentine’s Day template

Valentine’s Day Sale template

Caring Moments editing style 

XOXO editing style 

LOVE editing style


Holidays for March

Employee Spirit Month

Optimism Month

March 5 – Mardi Gras

March 8 – International Women’s Day

March 17 – St. Patrick’s Day

March 20 – First Day of Spring

March 23 – National Puppy Day

Check our full March Social media calendar


March is all about: spring, Easter, new beginnings, spring cleaning, organizing, and tidying up. We think Marie Kondo would approve of this video, because let’s face it – we’re sparking a whole lotta joy with this one.

Resources to Get Started

International Women’s Day template

Happy St. Patrick’s template

St. Patrick’s Invitation template

Easter Engagement template

Easter Sale template

Spring Facts template

Spring Sale template

Spring Activity template

Spring New Beginnings template

Spring editing style


Holidays for April

Social Media Week: April 30-May 2 

National Park Week: 20-28 

April 1 – Aprils Fool’s Day

April 9 – Unicorn Day

April 10 – Sibling Day

April 11 – National Pet Day

April 12 – National Grilled Cheese Day

April 14 – National Gardening Day

April 15 – Tax day / Get To Know Your Customer’s Day

April 19 – Passover / Good Friday

April 21 – Easter

April 22 – Earth Day 

April 23 – National Picnic Day

April 26 – Arbor Day

April 28 – Superhero Day

April 29 – International Dance Day

Check our full April Social media calendar


April is all about: spring, spring break, pastels, gardening ideas, daylight savings time sales – and Mother’s Day is just around the corner. We thought spring was so important, we even designed an editing style just for the occasion.

Resources to Get Started

Happy Spring template

Spring Sales template

Spring Activity template

Spring New Beginnings template

Mother’s Day template

Happy Mother’s Day template

Mother’s Day Sale template

Spring editing style 

Travel editing style


Holidays for May

National Travel & Tourism Week: 5-11  

National Small Business Week: 5-11

National BBQ Month

May 1 – Global Love Day / National Golf Day / New Homeowner’s Day

May 3 – National Public Radio Day

May 4 – Kentucky Derby / World Give Day

May 5 – Cinco De Mayo / World Laughter Day

May 7 – National Teachers Day

May 8 – Receptionist Day

May 10 – Mother’s Day

May 16 – National Mimosa Day / Armed Forces Day

May 25 – National Wine Day / Memorial Day

May 30 – Mint Juliep Day / National Creativity Day


May is all about: spring has officially sprung! Think Memorial Day, Derby weekend, Mother’s Day sales, brunch ideas, recipes and gift guides.

Pro tip: Try swapping your brand colors for the hex colors above or utilize our Moments editing style that has those feel good vibes baked right in.

Resources to Get Started

Memorial Day Engagement template

Memorial Day template

Remember Our Heroes templates

XOXO editing style 

Kids editing style

LOVE editing style

Travel editing style 

Fiesta editing style


Holidays for June

PRIDE month

Great Outdoors Month

Entrepreneurs “Do It Yourself” Marketing Month

June 1 – National Drawing Day / National Pen Pal Day / Superman’s Birthday

June 2 – National Animal Rights Day

June 7 – National Donut Day

June 8 – World Oceans Day

June 9 – International Archives Day

June 11 – National Making Life Beautiful Day 

June 14 – Family History Day / Flag Day

June 16 – Father’s Day

June 20 – World Productivity Day / World Refugee Day

June 21 – First Day of Summer / Skateboarding Day / National Selfie Day / World Music Day

June 27 – Sunglasses Day

June 29 – World Camera Day

June 30 – Social Media Day


June is all about: Father’s Day sales and promotions, and kicking off summer with summer travel guides, road trips, and beach vacays! It’s also PRIDE month –  think rainbow foods, recipes, and sharing important LGBTQ stories in your community.

Pro tip: Turn up the heat on your summer marketing videos by taking advantage of our Summer editing style complete with plenty of sunshine, and splashing to go around.

Choose a recommended soundtrack to pair with the style. Our team hand curates these to match your footage so you’ll never miss a beat.

Resources to Get Started

Father’s Day Sale

Happy Father’s Day template

Father’s Day Engagement template

Rockstar Dad Sale template

Summer Engagement template

New Summer Sale template

Carefree Summer template

Summer New Collection template

The Best Summer template 

Beach Party Invitation template

Summer editing style


Holidays for July

Independent Retailer Month 

National Vacation Rental Month 

National Parks & Recreation Month

July 1 – Canada Day

July 2 – Made in the USA day

July 4 – Independence Day

July 5 – Work with your hands day

July 7 – Chocolate Day

July 14 – Bastille Day / Mac n Cheese Day

July 18 – Get to Know Your Customers Day

July 20 – Toss Away The “Could Have” Day

July 21 – National BE SOMEONE Day / National Ice Cream Day

July 24 – International Self Care Day / Tequila Day

July 25 – National Intern Day / Video Games Day

July 30 – International Day of Friendship / Cheesecake Day


July is all about: Independence Day sales, promotions, party ideas, decor, outdoor grilling and summer vacays.

Pro tip: We love how America’s hex colors (listed above) look paired with our Duotone editing style. Plug these in as your brand colors and promote your products with patriotism galore!

Resources to Get Started

New Sale Alert template 

July 4th Teaser template

Independence Day Sale template 

Hot 4th Sale template

Happy 4th of July template

Summer editing style 

Travel editing style

Duotone editing style


Holidays for August

August 2 – International Beer Day

August 4 – American Family Day / National Kids Day

August 8 – Happiness Happens Day

August 12 – Vinyl Record Day

August 15 – Best Friends Day

August 17 – National Non-Profit Day

August 18 – Chef Appreciation Day

August 19 – Chef Appreciation Day

August 21 – Internet Self Care Day

August 25 – National Park Service Day

August 26 – Women’s Equality Day


August is all about: soaking up the last of summer, end of summer sales, travel, and of course back to school. 

Resources to Get Started

Summer editing style

Travel editing style


Holidays for September

September 1: Staff Appreciation Day / Random Acts of Kindness Day

September 2: Labor Day

September 5: International Day of Charity 

September 8: International Literacy Day

September 10: Swap Ideas Day

September 12: National Day of Encouragement

September 13: International Chocolate Day / National Programmers Day

September 14: Live Creative Day

September 15: Day 

September 16: National Guac Day

September 18: National Cheeseburger Day

September 21: International Day of Peace / Clean Up Day

September 22: American Business Women’s Day / Remote Employee Appreciation Day

September 23: Autumn Equinox

September 26: National Dumpling Day

September 30: Rosh Hashanah


September is all about: going back to college, sharing your vacation recaps, autumn excitement, bonfires, DIY fall recipes, projects around the house and more.

Pro tip: Take advantage of our crisp Fall editing style, and sprinkle in some fall drone footage from our iStock library for a cinematic look.

Resources to Get Started

Let’s Celebrate Fall template

Shop Our Fall Sale template

Fall for Our Sale template

New Collection template

New Sale Poppin template

Fall editing style


So there you have it folks! Everything you need to help you stay organized – complete with weekly, monthly, and yearly inspiration to help you kick-start your content strategy. We hope you found this post inspiring, and feel more confident now after learning even more about Magisto’s arsenal of tools that are here to help your stories come alive ✨

Want even MORE daily inspiration like this? Keep your eyes peeled on our Explore Page or join our Video Marketing Community here.