Welcome! Time to meet your new best friend – your complete social media content calendar guide for 2019-2020 filled with: content calendar template examples, weekly, monthly, and yearly holiday inspiration to help you kick-start your content strategy.
Need some help in the video marketing idea department? Don’t worry we’ve got that too. But first, let’s start with the basics. We’ll cover: what a social media content calendar is, why you need one, and how to get started on creating your own.
Already familiar? Scroll down to the fun stuff.
Pro tip: You’re going to want to bookmark this page. Go ahead and click that little button in the upper right hand corner of your search bar so that you can reference this trusty social media calendar guide early and often.
What is a Content Calendar?
A content calendar is a shared resource that is used across teams to plan out content activity. Whether you decide on using a content calendar template, Google Docs or a project management system that’s up to you. The point being, having one (especially a social media content calendar) is important these days in order to visualize how your content is organized and distributed across channels.
Why Do You Need a Content Calendar?
There are many reasons why you need a social media content calendar some of the biggest are:
- It will make your life easier.
- It will save you and your team time.
- It helps you visualize your entire year at a glance so you can plan ahead.
- It helps you be more strategic about planning both short term and long term campaigns across channels and departments.
- It helps eliminate last minute content creation and allows you to keep those deadlines. We’ve all been there and know that anxiety is REAL.
- It will help you stay organized and on target for key events.
Creating a social media editorial calendar for your entire year might seem intimidating at first, but in reality there are a lot of tools out there these days to help you. And once you get started it’s really a bulk week or two of planning and then once you’re done that worry is gone!
What is a Content Calendar Template?
A content calendar template is a free downloadable sheet (usually for excel) that will help you stay organized. Everything is already mapped out for you, all you have to do is fill it in! A great example? Smartsheet.
Smartsheet
Smartsheet has 9 free content calendar templates and a wide variety from: marketing content calendars, blogging calendars, and social media calendar templates. The truth is, how you want to organize things within your organization, whether you want to make a master or break them down into departments is up to you, but these should give you an idea of how to get started.
Best Content Calendar Tools
Monday
Aside from excel, there are other tools to help you get the job done, beautifully. We recommend Monday.com. Monday offers you templates to help you get started, and then you can use as is, adjust to your needs, or even create a board from scratch. The best part? Monday allows you to sync across teams to ensure everyone stays on the same page.
Asana
Asana, which has been around for a while is also an extremely popular option, but in my opinion a little less intuitive than Monday, but that is because this tool can do SO much for you. Whether its helping you manage your social media calendar, your team or I’ve even heard of families using it to arrange their children’s sports schedules (really!) It truly is all encompassing tool.
Here is an example of an editorial content calendar template:
Bottom line: you should be using a content calendar template or a social media planner to keep you and your team on track. Whether you decide on one of these or to create your own, you will begin to see the ROI almost immediately.
Now that you have the basics to help you stay organized, all you need is the social media calendar inspiration!
Bookmark This Page as Your One Stop Inspirational Shop for Creating Content 2019-2020
What’s Included
- Inspirational colors and hex’s (yes please!)
- Important holidays and dates you need to know
- Trends, and inspiration
- Recommended video templates that will save you time and energy
- Recommended editing styles to fit the occasion
- Examples videos for each
Let the inspiration begin! 💡⚡
Oct 2019 | Nov 2019 | Dec 2019 | Jan 2020 | Feb 2020 | Mar 2020 | Apr 2020 | May 2020 | Jun 2020 | Jul 2020 | Aug 2020 | Sep 2020
Holidays for October
October 1-5: National Customer Service Week
October 1 – International Coffee Day
October 4 – Improve Your Office Day / National Diversity Day / International Taco Day / World Animal Day
October 5 – World Card Making Day / World Teacher’s Day
October 10 – World Mental Health Day
October 12 – Universal Music Day
October 15 – National Kick Butt Day
October 16 – Boss’s Day / Department Store Day / Support Your Chamber of Commerce Day / World Food Day
October 17 – Get to Know Your Customer’s Day
October 19 – Sweetest Day
October 21 – Clean Your Virtual Desktop Day
October 22 – Smart is COOL Day!
October 25 – World Pasta Day
October 26 – Make a Difference Day
October 31 – Halloween
Inspiration
October is all about: DIY recipes, DIY costumes, fall sales, fall fashion, autumn activities, pumpkin ANYTHING and of course the big one – Halloween! We have both a Halloween and Horror editing style available in our seasonal editing styles section.
Pro tip: Not into anything too spooky? Swap out your brand colors to the hex colors listed above to add some festive flair into any of our customizable editing styles. See our example video below.
Resources to Get Started
Must Do Fall Activities template
Fall editing style
Halloween editing style
Horror editing style
Holidays for November
November is National Entrepreneur Month
November 2 – Day of the Dead
November 3 – Sandwich Day
November 7 – #Diwali, the Hindu festival of lights
November 8 – National S.T.E.M Day
November 13 – World Kindness Day
November 15 – National Philanthropy Day / America Recycles Day
November 17 – Homemade Bread Day
November 19 – Women’s Entrepreneurship Day
November 23 – National Espresso Day
November 24 – Celebrate Your Talent Day
November 26 – National Day of Giving
November 28 – Thanksgiving
November 29 – Black Friday
November 30 – Small Business Saturday
Inspiration
November is all about: fall food, fall recipes, tablescapes, fall crafts, football, fall sales, holiday prep, gift guides, and all things cozy! Check out our video for an inspiring look at all the fall footage you wanted, but never knew you needed thanks to our iStock by Getty library.
Resources to get started
Pro tip: Stress-less. Shave off some content creation time by taking advantage of our video templates listed below where we have essentially done the work for you! Simply use as is, or customize with logo, font, colors and more and your video is ready in minutes.
More about templates here.
Home for Thanksgiving template
Small Business Saturday template
Small Business Discounts template
Cyber Monday’s Coming template
Fall editing style
Winter editing style
Holidays for December
December 2 – Cyber Monday
December 3 – Giving Tuesday
December 4 – National Cookie Day
December 6 – National Salesperson Day
December 20 – Games Day / Ugly Sweater Day
December 21 – Winter Solstice
December 22 – Hanukkah begins
December 23 – Festivus
December 24 – Christmas Eve / Egg Nogg Day
December 25 – Christmas Day
December 26 – Kwanzaa
December 31 – New Year’s Eve
Inspiration
December is all about: holiday shopping, winter break, the first snow, festive cocktails, recipes, and decor, family outings. Not to mention, the wilderness, cabins, flannel, fireplaces, holly, reindeer and of course Santa!
Pro tip: Mix in your end of the year recaps, thank you’s, and highlights to end the season strong with our Winter editing style shown below.
Resources to Get Started
Holiday Party Invitation template
New Year’s Eve Party Invite template
Christmas Greetings editing style
Holiday Promo editing style
Winter editing style
Holidays for January
National self-love month
January 1 – New Year’s Day
January 6 – National Technology Day
January 14 – National Dress Up Your Pet Day
January 20 – MLK Day
January 24 – National Compliment Day
January 25 – Chinese New Year
January 28 – Have Fun at Work Day
Inspiration
January is all about: new year new you, business, health and wellness, healthy recipes, workout videos, self care tips, and mental health check-ins. We happen to think our fitness editing style will fit perfectly for the occasion.
Resources to Get Started
New Year’s Eve Party Invite template
Welcome Your Customers template
New Product Announcement template
Memories editing style
Moments editing style
Throwback editing style
Movie Trailer editing style
Business Overview editing style
Health and Wellness editing style
Fitness editing style
Holidays for February
National Entrepreneurship Week: 16-23
Time Management Month
Black History Month
February 2 – Superbowl Sunday
February 9 – Oscar Night
February 14 – Valentine’s Day
February 17 – President’s Day
February 22 – National Margarita Day
Check our full February Social media calendar
Inspiration
February is all about: The Super Bowl, snacks, recipes, Valentine’s Day, love, romantic getaways, gestures, and of grabbing the gals to celebrate Galentine’s Day.
Pro tip: When creating a v-day video you don’t *always* have to go for pink + red. See our XOXO below and imagine those heart effects leaping off of the page in your brand colors.
Resources to Get Started
Super Bowl Restaurant template
Happy Valentine’s Day template
Caring Moments editing style
XOXO editing style
LOVE editing style
Holidays for March
Employee Spirit Month
Optimism Month
March 5 – Mardi Gras
March 8 – International Women’s Day
March 17 – St. Patrick’s Day
March 20 – First Day of Spring
March 23 – National Puppy Day
Check our full March Social media calendar
Inspiration
March is all about: spring, Easter, new beginnings, spring cleaning, organizing, and tidying up. We think Marie Kondo would approve of this video, because let’s face it – we’re sparking a whole lotta joy with this one.
Resources to Get Started
International Women’s Day template
St. Patrick’s Invitation template
Spring New Beginnings template
Spring editing style
Holidays for April
Social Media Week: April 30-May 2
National Park Week: 20-28
April 1 – Aprils Fool’s Day
April 9 – Unicorn Day
April 10 – Sibling Day
April 11 – National Pet Day
April 12 – National Grilled Cheese Day
April 14 – National Gardening Day
April 15 – Tax day / Get To Know Your Customer’s Day
April 19 – Passover / Good Friday
April 21 – Easter
April 22 – Earth Day
April 23 – National Picnic Day
April 26 – Arbor Day
April 28 – Superhero Day
April 29 – International Dance Day
Check our full April Social media calendar
Inspiration
April is all about: spring, spring break, pastels, gardening ideas, daylight savings time sales – and Mother’s Day is just around the corner. We thought spring was so important, we even designed an editing style just for the occasion.
Resources to Get Started
Spring New Beginnings template
Spring editing style
Travel editing style
Holidays for May
National Travel & Tourism Week: 5-11
National Small Business Week: 5-11
National BBQ Month
May 1 – Global Love Day / National Golf Day / New Homeowner’s Day
May 3 – National Public Radio Day
May 4 – Kentucky Derby / World Give Day
May 5 – Cinco De Mayo / World Laughter Day
May 7 – National Teachers Day
May 8 – Receptionist Day
May 10 – Mother’s Day
May 16 – National Mimosa Day / Armed Forces Day
May 25 – National Wine Day / Memorial Day
May 30 – Mint Juliep Day / National Creativity Day
Inspiration
May is all about: spring has officially sprung! Think Memorial Day, Derby weekend, Mother’s Day sales, brunch ideas, recipes and gift guides.
Pro tip: Try swapping your brand colors for the hex colors above or utilize our Moments editing style that has those feel good vibes baked right in.
Resources to Get Started
Memorial Day Engagement template
XOXO editing style
Kids editing style
LOVE editing style
Travel editing style
Fiesta editing style
Holidays for June
PRIDE month
Great Outdoors Month
Entrepreneurs “Do It Yourself” Marketing Month
June 1 – National Drawing Day / National Pen Pal Day / Superman’s Birthday
June 2 – National Animal Rights Day
June 7 – National Donut Day
June 8 – World Oceans Day
June 9 – International Archives Day
June 11 – National Making Life Beautiful Day
June 14 – Family History Day / Flag Day
June 16 – Father’s Day
June 20 – World Productivity Day / World Refugee Day
June 21 – First Day of Summer / Skateboarding Day / National Selfie Day / World Music Day
June 27 – Sunglasses Day
June 29 – World Camera Day
June 30 – Social Media Day
Inspiration
June is all about: Father’s Day sales and promotions, and kicking off summer with summer travel guides, road trips, and beach vacays! It’s also PRIDE month – think rainbow foods, recipes, and sharing important LGBTQ stories in your community.
Pro tip: Turn up the heat on your summer marketing videos by taking advantage of our Summer editing style complete with plenty of sunshine, and splashing to go around.
Choose a recommended soundtrack to pair with the style. Our team hand curates these to match your footage so you’ll never miss a beat.
Resources to Get Started
Father’s Day Engagement template
Summer New Collection template
Beach Party Invitation template
Summer editing style
Holidays for July
Independent Retailer Month
National Vacation Rental Month
National Parks & Recreation Month
July 1 – Canada Day
July 2 – Made in the USA day
July 4 – Independence Day
July 5 – Work with your hands day
July 7 – Chocolate Day
July 14 – Bastille Day / Mac n Cheese Day
July 18 – Get to Know Your Customers Day
July 20 – Toss Away The “Could Have” Day
July 21 – National BE SOMEONE Day / National Ice Cream Day
July 24 – International Self Care Day / Tequila Day
July 25 – National Intern Day / Video Games Day
July 30 – International Day of Friendship / Cheesecake Day
Inspiration
July is all about: Independence Day sales, promotions, party ideas, decor, outdoor grilling and summer vacays.
Pro tip: We love how America’s hex colors (listed above) look paired with our Duotone editing style. Plug these in as your brand colors and promote your products with patriotism galore!
Resources to Get Started
Independence Day Sale template
Summer editing style
Travel editing style
Duotone editing style
Holidays for August
August 2 – International Beer Day
August 4 – American Family Day / National Kids Day
August 8 – Happiness Happens Day
August 12 – Vinyl Record Day
August 15 – Best Friends Day
August 17 – National Non-Profit Day
August 18 – Chef Appreciation Day
August 19 – Chef Appreciation Day
August 21 – Internet Self Care Day
August 25 – National Park Service Day
August 26 – Women’s Equality Day
Inspiration
August is all about: soaking up the last of summer, end of summer sales, travel, and of course back to school.
Resources to Get Started
Summer editing style
Travel editing style
Holidays for September
September 1: Staff Appreciation Day / Random Acts of Kindness Day
September 2: Labor Day
September 5: International Day of Charity
September 8: International Literacy Day
September 10: Swap Ideas Day
September 12: National Day of Encouragement
September 13: International Chocolate Day / National Programmers Day
September 14: Live Creative Day
September 15: Google.com Day
September 16: National Guac Day
September 18: National Cheeseburger Day
September 21: International Day of Peace / Clean Up Day
September 22: American Business Women’s Day / Remote Employee Appreciation Day
September 23: Autumn Equinox
September 26: National Dumpling Day
September 30: Rosh Hashanah
Inspiration
September is all about: going back to college, sharing your vacation recaps, autumn excitement, bonfires, DIY fall recipes, projects around the house and more.
Pro tip: Take advantage of our crisp Fall editing style, and sprinkle in some fall drone footage from our iStock library for a cinematic look.
Resources to Get Started
Fall editing style
So there you have it folks! Everything you need to help you stay organized – complete with weekly, monthly, and yearly inspiration to help you kick-start your content strategy. We hope you found this post inspiring, and feel more confident now after learning even more about Magisto’s arsenal of tools that are here to help your stories come alive ✨
Want even MORE daily inspiration like this? Keep your eyes peeled on our Explore Page or join our Video Marketing Community here.
