Case study
Lessonface
Case study
Lessonface
Lessonface offers one-on-one music lessons with hand-curated, excellent teachers over high quality video conference. All you need to use Lessonface is a computer or tablet with webcam and reliable broadband Internet access. Their mission is to provide a fair and high performing ecosystem for online music lessons so that students can connect to great teachers and teachers can connect to great students.
Goal:
- To integrate video marketing into awareness, student acquisition and music teacher acquisition for the Lessonface music lesson platform
- To test multiple video creatives with a variety of messages and benefits
- To test video against image based marketing creative
Execution:
Lessonface created 5 video creatives: product overview, instructional testimonial, brand overview, how to, and lifestyle. A range of traditional marketing copy vs authentic narrative was used across the videos. Facebook CPC campaign run to test creative.
Results:
Magisto video performance against video ads:74% improvement in CPC
Magisto video performance against image based ads:
56% improvement in CPC
50% improvement in CTR
Improvement in CPC 74%
Magisto created videos performance against other video ads
Improvement in CTR 50%
Magisto created videos performance against normal image based ads
"Magisto videos performed significantly better than other videos we’ve produced. The agility of the platform allowed us to test multiple creative iterations in a short amount of time and the authenticity of the videos resonated with instructors and students alike."
Claire Cunningham,
Founder, Lessonface
Improvement in CPC 74%
Magisto created videos performance against other video ads
Improvement in CTR 50%
Magisto created videos performance against normal image based ads
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