Case study

BAMN 24FIT

Case study

BAMN 24FIT

BAMN 24FIT is a fitness and nutrition business that specializes in teaching customers how to lead healthier more fulfilling lives. BAMN 24FIT’s owner, Joseph Oniwor has adopted a video first marketing strategy to promote his unique expertise about clean living and personal training to drive brand awareness, lifestyle changes and attract new clients via Facebook.

Goal:

Leverage the power of video on Facebook via their algorithm that elevates native video within a news feed as a way to tell BAMN 24FIT’s life changing business story and engage it’s audience more than a post with only photos and text.

Execution:

By posting Magisto for Business created video content on his Facebook page BAMN 24FIT was able to:

Increase the number of posts on his company page
Increase the reach and engagement of their posts (likes, comments, shares)
Illustrate their unique business story providing clients with a better picture of the exclusive service he provides as a fitness expert and lifestyle coach

Results:

Views: Leveraging Magisto’s AI technology on Facebook, Magisto-created video posts commanded 300% more views than non-Magisto-created video posts
Likes: Magisto posts received 300% more likes than non-Magisto video posts
Shares: Magisto posts received 100% more shares than non-Magisto video posts and 100% more shares than non-video posts
Comments: Magisto posts got 300% more comments than non-Magisto videos and 300% more comments than non-video posts

Views: 300%

Likes: 300%

Shares: 100%

more shares than non-Magisto video posts and 100% more shares than non-video posts

Comments: 300%

more comments than non-Magisto video posts and 300% more comments than non-video posts

"As an fitness entrepreneur my business is lifestyle based and depends on sales, all of which are driven by social media exposure. The level of ease that Magisto provides in terms of creative solutions is fantastic."

Joseph Oniwor,
BAMN 24FIT Owner
Fitness Expert and Nutritionist