Case study

Casino Ballroom

Case study

Casino Ballroom

The Casino Ballroom at Hampton Beach is an up-close and personal venue with a long, illustrious history offering concert-goers live performances in an intimate setting. New Hampshire's premier entertainment facility, is one of the best venues to play by artists and one of the best venues to see a show by fans.

Goal:

Integrate video marketing to increase concert ticket sales and engagement
To test video against image based marketing creative
Increase agility and speed of video creation in a time sensitive market

Execution:

A/B test and optimize video creative on Facebook. A range of traditional direct marketing copy vs live music creative was used across the videos.

Results:

Casino Ballroom was able to generate 6 video creatives in 48 hours and be in market in less than 2 weeks. Magisto marketing videos increased tickets sales and CTR.

Magisto video performance:

6 video creatives
48 hours creation time
300% average increase in tickets sales over image based ads
252% average increase in CTR over image based ads

Video creatives 6

Creation time 48h

Ticket sales 300%

average increase in sales over image ads

Increase in CTR 252%

average increase in CTR over image ads

"We have always had fantastic results with video. It’s so critical to see and sense the stage presence of a band in promoting a concert but video ad creative is hard to produce. Magisto makes it easy."

Andrew Herrick,
Director of Sales and Marketing
Casino Ballroom