Make your Facebook videos stand out from the competition
Follow these best practices and expert tips to create engaging Facebook videos that will capture your audience’s attention.
Pay attention to aspect ratios
There are many types of videos you can create for Facebook, from Facebook cover videos to Facebook video ads, videos to share in the Facebook news feed, and more. Each type of Facebook video has its own dimensions and specifications. Use Vimeo’s free Facebook video creator and choose from our collection of professionally designed templates to ensure your Facebook video meets all the necessary specs.
Keep your Facebook videos short and concise
The most share-worthy Facebook videos are videos that are short and concise, focusing on a single, central key point. Ideally, video for Facebook contains a main theme and central idea to get your point across quickly and cater to today’s short attention spans.
Capture attention within the first few seconds
Facebook users often scroll quickly through their news feeds, so capture your audience’s attention quickly – within the first few seconds of your videos – to compel them to stop scrolling and keep watching. Adding a custom thumbnail and using an attention-grabbing first frame are key to captivating your audience’s interest immediately.
