Create Instagram videos that people want to watch
Make Instagram videos that stop those scrolling fingers
Instagram videos can boost brand awareness, market your products or services, and engage your audience. The following best practices and expert tips can help you make stunning and heart-worthy Instagram videos.
Pay attention to timing and sizing
There are a few types of Instagram videos — posts, ads, and stories. Vimeo Create has a library of templates that are pre-set with required dimensions and sizes depending on your video type, so there’s no guesswork involved. According to Facebook, 1:1 square videos are the most adopted video format on Instagram. Posts should be 60 seconds, ads should be between 5-15 seconds, and each story frame can be up to 15 seconds.
Make the first few seconds your best
Grabbing the attention of your audience within the first few seconds in your video is necessary to stop the scroll. Make the first 1-3 seconds of your videos your most engaging with an eye-catching clip or cover image that gets noticed and immediately showcases what your video will be about.
Tell a story
Videos have the power to tell stories that images can’t. Use your Instagram videos to tell your brand’s story and boost brand awareness. Give your video a cohesive story from beginning to end to help your audience see why you stand out.
