Create powerful promotional marketing videos
Creating engaging promotional videos for your business, products and services, or events doesn’t require a professional video production studio budget. Follow these tips and best practices to create an impactful promotional video.
Make an emotional connection with viewers
Conveying essential information is important in promotional marketing videos, but don’t sacrifice emotion and heart to pack in dry or unnecessary information. It’s the emotional connection with viewers that makes an ad memorable. Focus on evoking an emotional response — happiness, sadness, anger, curiosity, or nostalgia that leaves your viewers hungry for more.
Keep the promo focused on a single, specific goal
Trying to do too much in a single promotional video often results in a chaotic, confusing, or overwhelming video that quickly loses viewers. Define objectives before you start planning your content. Keep each video focused on a singular goal. You can use Vimeo Create to produce a series of promo video ads — each focused on a target objective or KPI — on a shoestring budget.
End with a clear and compelling call-to-action
Don’t beat around the bush or risk being too subtle with your ask. What is it that you want viewers to do after watching – register for an event, purchase a product, follow your brand on social media, or something else? Include an irresistible call-to-action that lets your audience know exactly what to do next (and why they should do it pronto).
