The New Attention Economy
The rules of engagement have been rewritten, and belonging has now become more important than branding.
A $135 Billion Dollar Industry Is Created
The shift in communication has led businesses in the US to make a $135BN bet on online video in 2017.
Gen X Steers A Market Driven By Millennials
While Millennials are creating the cultural change, Generation X is tasked with bringing it to market.