How to create Shopify videos that sell
Whether you’re an experienced retailer or a novice, these pro tips will help you create more effective, attention-grabbing videos to grow your audience and sell more products using Vimeo’s Shopify ecommerce integration.
Use product videos to increase conversions
Today’s consumers are savvy, and it’s often not enough to provide a written list of a product’s features and benefits. Not only does Vimeo’s free product video creator make it easy to create persuasive product videos for social media, but you can also create product videos for ecommerce and embed videos on your product pages to increase the time visitors spend on your product pages and boost conversions.
You’ll convert more visitors to buyers when you leverage product video for ecommerce to showcase the real-world use and the various applications and uses for your product, from the practical to the innovative. Unboxing videos, product tours, and customer testimonial videos can mean the difference between a visitor who decides to check out your competitors first and a visitor who hits the buy button immediately.
Here are a few video types you can try:
- Product tour videos that cover all the features and benefits and demonstrate how to use your product
- “Lifehack” videos that highlight the ingenious ways your customers are using it in the real world
- Real-world product showcase videos leveraging user-generated content
- Short video ads to promote your products in sponsored posts or video ads on Facebook, Instagram, Pinterest, and other social media platforms
Promote your ecommerce videos on social media
Whether it’s sharing an ecommerce video as a native social media video or promoting your ecommerce product videos in sponsored posts or social media ads, video is a powerful tool for getting your audience’s attention on social media. With Vimeo’s free product video creator, you can create high-quality, engaging product videos for ecommerce and compelling product ads that convert with ease.
Use detail-rich descriptions, subtitles, and captions to convey your message
Many web and social media users browse websites and social media platforms with the sound off, and that means that without supporting text to communicate your key message, you’ll quickly lose their interest. Create detail-rich video descriptions and add captions to your product marketing videos with Vimeo’s ecommerce video creator. You can customize the text on every frame to tell your brand’s or product’s story or convey the highlights of a product promotion or store-wide sale, complete with a powerful call-to-action at the end so viewers know exactly what to do next.
